Project Purpose
This exhibition showcased a range of dynamic art pieces, each with its own standout qualities and styles. In keeping with the tone of the event, the branding needed to be creative and unique, while also remaining non-intrusive to the artwork itself.
Conceptual Meaning
Osmosis is a biological process in which particles in liquids move through semi-permeable membranes. This term was used to reflect the fluidity of contemporary creative practice, the blurring between the visual arts, graphic design, and digital media. Osmosis was adopted as the core metaphor for the Graduate Exhibition symbolising a vessel for students moving between University and the professional world.
